Industry has observed the rapid rise and sharp decline of many a food fad. Is consumer distaste for ultra-processing just another to add to the list?
Flora Southey is an editor and travelling journalist with a passion for finding the world's best croissant. She has a keen interest in the food and beverage industry, with a focus on innovative start-ups, sustainability, and emerging trends. Flora's work has been featured in FoodNavigator, and she shares her personal views and pastry recommendations with her audience.