Frank Wainwright is a Journalist at Field Marketing and Brand Experience Magazine. He covers a diverse range of topics within marketing and advertising, with a particular focus on event management software, marketing technology, and the retail landscape, including beauty and fashion. Frank has also been featured in discussions about multichannel integrated strategies and the evolution of brick-and-mortar experiences.
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Frank Wainwright's articles predominantly cover the field marketing industry, with a focus on events such as the FMBE Awards and specific brand campaigns. This suggests that he is likely to be interested in receiving pitches related to innovative or successful field marketing campaigns, new agencies making an impact, and international developments within the industry.
Given his high percentage of press release coverage, he may be receptive to well-crafted press releases about key appointments, acquisitions within field marketing companies, or significant partnerships that reflect trends in event and experiential marketing.
Contributors should consider offering insights into emerging trends and best practices in sales & marketing strategies for product promotions at events like those covered by Frank.
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By: Frank Wainwright
Grocery retail marketing has hit a structural tipping point according to latest industry research released by Chili publish. Campaign production now operates at manufacturing scale, but without the systems, controls, or reliability that underpin industrial production. The result is a growing gap between output and execution and this is increasingly putting revenue at risk.
By: Frank Wainwright
Lucozade has unveiled a major new summer football campaign, transforming London’s iconic BFI IMax Waterloo with a full-building wrap featuring England star Jude Bellingham. Developed by brand activation agency Zeal, the activity is designed to drive mass awareness and reinforce Lucozade Sport’s position as the trusted performance partner in elite sport.
By: Frank Wainwright
Branding, signage, custom fabrication and live event experts Live Team has acquired leading branding and signage business Desert Roots, who are based in the Kingdom of Saudi Arabia (KSA). The deal was announced today by
By: Frank Wainwright
The Strata Group, the leading independent integrated brand experience agency group, has acquired a 100% stake in brand experience agency, We Are Collider; a leading specialist in experience-led marketing for esports, gaming and consumer engagement.
By: Frank Wainwright
This Summer starting on the 17th June, Deliveroo is tapping into one of football culture’s biggest obsessions: the rare pull. Diving deep into the nostalgia of collectibles and inspired by the anticipation of opening a mystery card pack, Scran of the Match is giving fans the chance to grab limited-edition packs at key matchday hotspots and see what they’ve pulled, with Bronze, Silver, Gold and one ultra-rare Platinum card available across the campaign. Across the summer, the delivery app is providing supporters with the chance to win from more than £100,000 worth of Deliveroo Credit, redeemable from the cards.
Global creative agency, Mox, has launched Mox/Worlds, a new division focusing on the next era of brand design, innovation, and experiences. Mox/Worlds will be led by former Altava, Chief Creative Officer Jaś Rewkiewicz.
By: Frank Wainwright
Nteractive had announced its role in delivering HPE Discover 2026(June 15-18 2026), Hewlett Packard Enterprise’s flagship global event, held in Las Vegas and welcoming more than 13,000 customers, partners, employees, press and industry leaders.
By: Frank Wainwright
Eco- friendly, purpose-led toilet paper brand Who Gives A Crap brought a giant talking toilet roll to the streets of Bristol and Manchester as part of its £1.5 million ‘Feel Good Toilet Paper’ campaign spanning video on demand, social media, influencers, podcasts, out-of-home and retail.
By: Frank Wainwright
eXPD8 has appointed Lucy Bains as Chief Operating Officer, strengthening its leadership team as the business continues to accelerate growth and expand its operational capability amid increasing pressure across the retail sector.
By: Frank Wainwright
Provision Events has been appointed to design and deliver the Fan Experience Village at the Genesis Scottish Open, securing a three-year partnership that places experiential marketing and fan engagement at the heart of one of golf’s biggest events.
