Frank Wainwright is the Magazine and Awards Director for FM&BE Magazine. With a focus on field marketing and brand experience, Frank covers topics such as effective stand/display units, operational success, campaigns, and agency recognition. He also provides insights into industry events and partnerships.
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Frank Wainwright's articles predominantly cover the field marketing industry, with a focus on events such as the FMBE Awards and specific brand campaigns. This suggests that he is likely to be interested in receiving pitches related to innovative or successful field marketing campaigns, new agencies making an impact, and international developments within the industry.
Given his high percentage of press release coverage, he may be receptive to well-crafted press releases about key appointments, acquisitions within field marketing companies, or significant partnerships that reflect trends in event and experiential marketing.
Contributors should consider offering insights into emerging trends and best practices in sales & marketing strategies for product promotions at events like those covered by Frank.
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By: Frank Wainwright
Link Communication’s Joel Kaufman looks ahead at some of many varied options for connection your brand to this year’s sporting selection.
By: Frank Wainwright
Link Communication in Leeds has enjoyed a strong start to 2024, and as FMBE’s recent visit to their expanded premises at HQ proved, the feeling at the agency is very much all systems go ahead of this summer. Much of the expaned offer from Link is coming through the new production facilities overseen by direct Jonny Bottomly, and so FMBE put the questuions to him.
By: Frank Wainwright
Multi-award-winning creative brand experience agency, N2O has solidified a two-year partnership with Pride in London, meaning brands can ensure their visibility at the UK’s largest Pride event.
By: Frank Wainwright
[photo courtesy of Richmond Towers Communications Gordon Ramsay lookalike Martin Jordan with Ed Sheeran lookalike Ty Jones cooks Rustlers burgers at a pop-up for the brand at King’s Cross Station in London, to create a buzz around their “Boost Your Burger” campaign. The lookalike and campaign have been implemented in order to challenge perceptions of Rustlers. The burgers are 100% British and Irish beef, and can be ‘elevated’ with toppings such as lettuce and tomato. Photo credit: John Nguyen/PA Media Assignments]
By: Frank Wainwright
Events And Content Must Go On: Insights and Soundbites to Overcome Lead Time and Budgetary Challenges.
By: Frank Wainwright
Multi-award-winning creative brand experience agency N2O is celebrating Pride with long-term client Tesco with a series of activations at Pride parades across the UK. This year marks the seventh successful year of their partnership, with a commitment to making Pride celebrations more impactful and inclusive than ever before.
By: Frank Wainwright
Tyre technology brand Bridgestone has signed as an official partner to The Hot Wheels City Experience, Manchester, taking place at the BEC Arena, Trafford Park on August 13 – September 12, 2024. The Hot Wheels™ City Experience will be opening at its first European venue, the B.E.C Arena, Manchester. Opening its doors from 13th August – 12th September 2024, the 6,000 square metre experience, will provide fans of all generations with the opportunity to step through a nostalgic and educational journey consisting of 10 exhilarating stations including a design centre, immersive museum, playground, gamer zone and Hot Wheels™ Lab.
By: Frank Wainwright
AEG Global Partnerships, the award-winning sponsorships arm of the leading live sport and entertainment company AEG Europe, is beginning its search for a naming rights partner for Edinburgh Park Arena.
By: Frank Wainwright
Once upon a time, in about 1997, I interviewed Peter Mandelson about his ambitions for Britain in the shape of the Millennium Dome, then under construction and belittled by political opponents as a White Elephant and a Tacky Theme Park.
By: Frank Wainwright
Multi-award-winning creative brand experience agency N2O has exclusively partnered with The World Reimagined as their experiential partner for the highly anticipated ‘Triangle of Unity’. This collaboration aims to engage brands in promoting racial justice and unity, leveraging N2O’s expertise to amplify the impact of The World Reimagined’s initiatives.
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