Frank Wainwright

Suntory vodka soda brand Minus 196 has launched The Chiller Room, a temperature-controlled pop-up bar on Clapham Common designed to offer Londoners an ice-cold escape from the summer heat.

Cheez-It has launched a major experiential campaign at this year’s Edinburgh Fringe, transforming the snack brand into the festival’s Official Snack Partner through a city-wide activation designed to drive awareness, trial and cultural relevance. The push was developed in partnership with brand activation agency Zeal.

On Wednesday 29th July, Taskrabbit transformed local Shoreditch pub, The Horse & Groom, into The Allen Arms – the world’s first pub where the humble Allen key becomes the only accepted currency at the bar. Instead of reaching for your wallet, consumers were invited to rummage through their kitchen drawers and toolboxes in search of the leftover Allen keys that have been quietly multiplying. All they needed to do was bring one along and exchange it for a complimentary pint at the bar.

Nebius Inflection AI Expert Forum 2026, which took place 9th June 2026, brought together 260+ enterprise innovators, AI builders, investors, analysts, and technology leaders in San Francisco for a focused, one-day program exploring the future of accelerated computing and production-scale AI. Designed as Nebius’ US market debut, the event combined keynote content, expert panels, and curated networking to shape conversation around agentic systems, infrastructure, and scaling AI capacity.

Exhibitions represent some of the largest investments in a modern marketing budget but are routinely misunderstood at the highest levels. To unlock true commercial growth, a physical brand environment cannot live in a logistical vacuum; it must start as a core boardroom strategy.

New predictive tool tackles experiential’s biggest frustration of projecting campaign value

Fintech platform Tide partners with experiential agency iMP for a data-led sampling roadshow across London, Manchester and Brighton to demystify Making Tax Digital.

Kru Live, the globally recognised and award-winning live engagement agency, has launched Social Kru, a new offer bringing together brand experience, retail, creators and social commerce.

Brand experience agency The Park has added a senior project manager to its London team.

Today marks the launch of MoreBang, a fractional commercial leadership consultancy that the MoreBang teams says is built on a simple but overdue idea: brands and agencies deserve genuinely independent advice, not another vendor pitch dressed up as strategy.