Gracenote and The Trade Desk are partnering to bring program-level content intelligence into programmatic connected TV buying, giving advertisers more precise targeting, planning and reporting capabilities.
Bob Koigi is the East Africa Region Chief Editor at Africa Business Communities. He specializes in marketing and advertising, with a focus on advertising technology, media relations, and the intersection of AI and machine learning within these fields. Bob has been featured in various publications including FairPlanet, BusinessGhana, and Modern Ghana, highlighting his influence and expertise in the industry.












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