Bob Koigi is the East Africa Region Chief Editor at Africa Business Communities. He focuses on marketing and advertising, business and economics, and consumer packaged goods, with a particular interest in advertising technology and marketing technology. Bob has been featured in notable publications such as FairPlanet, BusinessGhana, and Modern Ghana.
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Bob Koigi's coverage primarily focuses on business partnerships, financing, and sustainable development in Africa. He extensively covers press releases and private sector announcements related to these topics.
To effectively reach out to Bob Koigi, consider offering insights or interviews related to new business collaborations, financing initiatives for sustainable development projects in Africa, or the impact of technology on connectivity and economic growth in the region. Additionally, providing perspectives on the challenges and opportunities associated with clean energy transition or automation in African labor markets could also align with his coverage interests.
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The UK Competition and Markets Authority (CMA) has approved Paramount Skydance Corporation's proposed acquisition of Warner Bros.
Bauer Media Outdoor has launched a public awareness campaign with Simmply Active to encourage parents and carers to discuss children's exposure to
As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.
Omnicom has secured one of the year's biggest media account wins after Novo Nordisk appointed the holding company as its U.S. media agency of record, ending a six-year partnership with WPP.
VisitLEX has introduced Bluegrass Bathing, a wellness initiative inviting visitors to experience guided outdoor activities across Lexington, Kentucky, inspired by the growing interest in grounding, or earthing
adidas has launched Euphoria , a campaign for its Hyperboost sneaker that follows a series of fast-moving adventures sparked when the shoes are put on.
Brand activation agency ZEAL has launched an experiential campaign for Cheez-It at the Edinburgh Fringe, turning the snack brand into the festival's
WPP reported lower revenue and like-for-like growth in the first half of 2026 but said trading improved during the second quarter, supported by stronger performance at WPP Media, cost savings and easing year-on-year comparisons.
Colangelo & Partners has been appointed agency of record for the Finger Lakes Wine Alliance (FLWA), taking responsibility for raising the profile
Wise Up PR has been appointed public relations agency of record for Lite Coms, a manufacturer of tactical satellite communications (SATCOM) terminals for defence and government applications.
![[Marketing Week] Bob Koigi: Why brand building still wins](https://marketingreport.one/Article%20Images/Key%20Persons/bob-koigi-marketing-report-one.webp)
