Bob Koigi is the East Africa Region Chief Editor at Africa Business Communities. He focuses on marketing and advertising, business and economics, and consumer packaged goods, with a particular interest in advertising technology and marketing technology. Bob has been featured in notable publications such as FairPlanet, BusinessGhana, and Modern Ghana.
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Bob Koigi's coverage primarily focuses on business partnerships, financing, and sustainable development in Africa. He extensively covers press releases and private sector announcements related to these topics.
To effectively reach out to Bob Koigi, consider offering insights or interviews related to new business collaborations, financing initiatives for sustainable development projects in Africa, or the impact of technology on connectivity and economic growth in the region. Additionally, providing perspectives on the challenges and opportunities associated with clean energy transition or automation in African labor markets could also align with his coverage interests.
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Artificial intelligence has become a standard part of operations at US marketing agencies, but an emphasis on productivity and cost savings could
By: Bob Koigi
The Out of Home Advertising Association of America (OAAA) has published the Strategic Guide to Moving & Dynamic OOH Media, a resource designed to
Stagwell has introduced The Media Machine , an AI-powered media operating system designed to automate and optimise media planning, buying and campaign management across the full marketing lifecycle.
Havas and Viant have introduced the Attention Marketplace, a media buying solution designed to help advertisers use attention signals to improve planning, activation and campaign optimisation.
Brands can no longer rely on producing large volumes of content to drive growth, according to Unilever Chief Marketing Officer Leandro Barreto, who
Kantar has announced the winners of its 2026 Blueprint for Brand Growth Awards, recognising 13 brands during a ceremony held with Microsoft at the Cannes Lions International Festival of Creativity.
Havas Paris has developed and led a pan-European campaign for KFC to mark the theatrical release of Minions & Monsters, rolling out across 21 European markets in collaboration with NBCUniversal and Illumination.
MUG Root Beer has launched an integrated summer campaign to support the nationwide release of MUG Root Beer Floats Vanilla Howler, the brand's first limited-edition flavour.
Omnicom Media has introduced a partnership with Paramount+ that gives its clients access to a personalised streaming advertising format designed to deliver sequential storytelling during premium content.
When Morocco reached the semi-finals of the 2022 World Cup, millions of people with no connection to the 1,200-year-old kingdom followed the story.
