Gary Drenik

Many of the challenges companies face today stem from how customer service systems were originally designed.

Most AI systems are trained on historical data. When conditions shift due to changing consumer sentiment, models trained on historical correlations begin to break down.

Using AI can seem like magic – type a prompt, create an automated process, or give a command and the answer just appears.

Artificial Intelligence Vithun Khamsong - Getty Images Using AI can seem like magic – type a prompt, create an automated process, or give a command and the answer just appears.

Retailers have spent years experimenting with artificial intelligence (AI), but consumers are now signaling that the technology has become an expected part of the shopping journey.

The rules of digital marketing are being rewritten in real time. Large language models are reshaping how consumers discover products, evaluate

Customer conversations have always mattered. Today, they are becoming one of the most valuable channels a brand can use to improve.

For years, smart home technology promised lower energy bills, improved security and homes that adapt automatically to the people inside them.

For years, smart home technology promised lower energy bills, improved security and homes that adapt automatically to the people inside them.

We are living in a unique cultural moment where our collective desire to feel safe is colliding with heightened worry over privacy and surveillance.