Constantine von Hoffman

Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings.

New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.

What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers.

New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.

47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.

Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.

The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality.

More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.

OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform.

CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value.