Full-face coverage is no longer the industry standard, and beauty brands are adapting their foundation franchises to catch up with modern consumer preferences.
Hikmat Mohammed is a Beauty Editor at Vogue Business. He specializes in the beauty and fashion industries, providing insights into corporate, financial, and consumer behavior aspects of these sectors. Hikmat has previously served as the fashion and general assignments editor at Women’s Wear Daily and has contributed to various prominent outlets, including Yahoo News and Vogue.







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