Consumers have long been comfortable spending on luxury skincare, fragrance, and makeup products and proudly displaying them in curated rows on their bathroom shelves.
Hikmat Mohammed is a Beauty Editor at Vogue Business. He covers the beauty sector from a corporate, financial, and retail perspective, with expertise in topics such as the beauty and fashion industries, consumer behavior, and luxury goods. Hikmat has been featured in prominent outlets including Yahoo News, Vogue, and WWD.

















