As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Liz Flora is a Beauty Correspondent at The Business of Fashion (BoF). Based in Los Angeles, she covers a range of topics within the beauty and fashion industries, including makeup, skincare, fragrance, and luxury goods, while also exploring the marketing and advertising aspects of these sectors. Her work has been featured in Glossy, Digiday, Modern Retail, and The Business of Fashion.












