John Cassillo

The New York Knicks outscored the San Antonio Spurs 29-19 in the fourth quarter to take Game One of the NBA Finals on Wednesday night, 105-95.

Caption use is growing, and it sheds light on the fact that videos consumers are watching may not always be viewed in a "sound on" environment.

The Knicks generated 3.1 billion Instagram video views during the playoffs. NBA's owned channels and Bleacher Report dominated the conversation, outpacing the team's own posts.

This year's World Cup is the largest yet, with 48 teams invited (up from 32 in the previous format).

When the FIFA Men's World Cup kicked off last week, it started an enormous moment for soccer in the United States.

The biggest World Cup ever is off and running, and advertisers are ready to take advantage both in the United States and around the world.

John Cassillo, Contributor When the New York Knicks officially won the 2026 NBA championship, it was framed as a team effort by everyone involved. And it was.

The New York Knicks secured the 2026 NBA championship, a victory initially hailed as a team effort, but ultimately sealed by Jalen Brunson's dominant 45-point Game 5 performance, earning him Finals MVP. This triumph directly challenged Hall-of-Famer Becky Hammon's 2023 critique that "if your best player is small, you're not winning." Brunson, at 6'2", joined rare company like Steph Curry and Isaiah Thomas in leading a championship team as a "small guard." His success is attributed to clutch play, exceptional footwork, and a complementary team system featuring strong defenders. The Knicks' title run underscores that while a small player as the primary star is challenging, smart roster construction and a supportive system can lead to a title, solidifying Brunson's legacy and debunking an old NBA trope.

The NBA, riding high after a successful Finals, will discuss potential expansion to Seattle and Las Vegas at its July board of governors meeting. Despite the league's strong financial position and the allure of massive expansion fees for current owners, Commissioner Adam Silver cautions it's "not a foregone conclusion." A significant obstacle is securing the necessary 23 out of 30 owner votes. Several owners, including the Knicks' James Dolan, oppose expansion, citing concerns about increased competition for championships and the diluted impact of fees when split among large ownership groups. With the league also developing a European presence, a lack of universal consensus among owners could delay expansion plans this summer.

Nike's 'Sleep Well, NY' spot hit 772K Instagram engagements in four days post-Knicks championship, ranking No. 5 for Nike's year-to-date engagement despite competing against World Cup focus.