Jade Burke

Digital Editor

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Preston's Summary

Jade Burke is the Deputy Editor at RewardStrategy, where she focuses on digital editing. She writes for Drapers, covering a range of topics in the retail industry, including company updates, footfall trends, and industry events. Jade has a keen interest in menswear and has covered events like Pitti Uomo.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Press Release: 33 %
Cites Data: 20 %
Private Sector Announcements: 15 %
Event Coverage: 6 %
Government Announcement: 4 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Retail Customer Data
  • Supply Chain Management (SCM)
  • Luxury Goods
  • Consumer Behavior Analytics

Pitching Insights

Jade Burke's coverage predominantly centers around fashion, retail, menswear, and shopping-related topics. She often includes press releases and data citations in her articles. Therefore, she may be interested in receiving pitches related to new product launches or promotions within the fashion and retail industry.

As Jade's focus is not geographically specific, pitches should revolve around global or widely relevant trends in the fashion and retail sectors rather than region-specific events or developments. Additionally, given her emphasis on citing data, providing statistical insights into consumer behavior or market trends could enhance the relevance of a pitch for her coverage.

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