James Hale

Welcome to our latest Gospel Stats Weekly Brand Report, which starts with some nuts and ends with a nutty product. Science reenters the field this week with an in-depth look at dam failure from Practical Engineering, Revolt holds strong as more footage from its recent festival (sponsored by Walmart) makes spot #3, and Patrick Cc: goes into what's been happening with one of Hollywood's most well-known celebrities.

For nearly every major career, there is an industry built around the industry: one that offers professional development for both newbies and veterans, Content creation has come a long way as an industry, with a period of supercharged growth since the dawn of COVID, and now more than ever, there are people offering creators advice on how to level up their careers—if they're willing to pay for it.

Instagram just said it drops the playback quality of older videos, which we're guessing won't exactly encourage people to seek out older content. But First spotted by vidIQ, the potential test changes things so only a video's thumbnail, title, channel name, and length appear. Users can't tell how many views it has or when it was uploaded unless they click through to its dedicated page.

When you hear about a push to advertise the latest creator product—like Ryan Trahan's Joyride, for example—it's typically because that creator wants to "Creators are coming to us and saying, 'Hey, I would love to work with Amazon, but I actually don't know how. I know that they have Prime Video, I know I would love to have my products up there, but I tend to go work with Walmart because they have shelf space and I know exactly where my product's going to go,'" Aaron DeBevoise, Spotter's founder and CEO, tells Tubefilter.

Fandom is one of the driving forces behind digital content creation. Tumblr GIFsets promoting TV shows, four-hour YouTube essays about the Star Wars For years, Netflix, like virtually all other major streaming services, hasn't allowed people to take screenshots or screen recordings of what they're watching. If you try to record any kind of footage from what you're watching, you'll get a blank black square.

It's Halloween, and YouTube is celebrating what might be the next big era of spooky content with a spotlight on analog horror. Over the last couple of YouTube's nod to all these creators comes in fitting form: It tapped Spencer Lackey, the creator behind analog series a/s/l, to host a 10-minute spotlight video in the style of analog horror, with Lackey plagued by mysterious forces while he reviews other creators' shows.

In June 2023, YouTube made the baffling decision to reverse its ban on election misinformation and start allowing people to spread lies about the outcome From May through August 2024, Media Matters tracked 30 of the most popular YouTube channels "identified as persistently spreading election misinformation," the Times reports. Channels included those belonging to well-known right-wing commentators like Tucker Carlson, Ben Shapiro, and Rudy Guiliani.

YouTube is dominating the streaming space, capturing more of viewers' time than any other service. Nielsen classes it as a streaming service, pitting it The fact that major streaming services are bringing their metrics in line with YouTube's--along with all the other statements Netflix has made about YouTube lately--indicates these services see the platform as a top competitor, and want to stack their numbers against its performance.

Back in August, we wrote about TikTok's then-newly-launched Spotlight feature, a suite of tools that was designed for film and TV studios to tap into its To promote The Last Dance, Sony's marketing team decided to run with Marvel fans' appetite for easter eggs. It set up a campaign where people who commented specific words on videos posted by the official @venommovie account would unlock unique animations. Comment "Venom," for example, and a little animated Venom head would pop up in the center of the app screen with one of his and beloved host Eddie Brock's core catchphrases: "We are Venom."

If you somehow weren't aware the U.S. presidential election is tomorrow, the creators who made this week's top 5 branded videos on YouTube are here to tell you. We have longtime fan favorite Epic Rap Battles with a fictional duke-it-out between candidates Kamala Harris and Donald Trump, plus a visit to Theo Von from Trump's not-fictional running mate, JD Vance. But it's not all about the polls: Sam and Colby's annual Halloween monster mash got not one, but two spots this week, and Mat Armstrong returns with another carVertical gig.