When Shai Eisenman and her team at Bubble Skincare launched an exfoliating serum in the U.S. earlier this year, they did something unusual: They advised some of their core customers not to buy it.
Jeannette Neumann is a reporter for various news outlets including Bloomberg News, BQ Prime, BNN Bloomberg, Fortune, The Spokesman-Review, Yahoo Finance, and the New Hampshire Union Leader. Her work has been featured in publications such as Crain's Detroit Business, Bloomberg Law, The American Lawyer, Financial Post, TIME, The Washington Post, and The Los Angeles Times. Jeannette covers a wide range of topics including business, finance, retail, and consumer trends.