With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising.
Jeff Beer is an Editor at Fast Company, where he covers a range of topics including marketing, advertising, and brand strategies. His work often intersects with themes in sports business, aviation, and the beauty and fashion industries, showcasing his diverse expertise in marketing technology and consumer goods. Jeff's insights have been featured in notable publications such as The Washington Post, Newswav, and Fast Company Middle East.












