Robert Klara is a senior editor for Adweek, as well as an author, speaker, and historian. With a focus on marketing and branding, Robert's articles explore various topics including advertising campaigns, consumer behavior, and the history of iconic brands. His work has also appeared in Ark Of The Covenant Church.
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Robert Klara's articles primarily cover sales & marketing, culture & society, and entertainment themes with a focus on brands, marketing, advertising, inclusive marketing, and history. His coverage attributes include event coverage as well as opinion editorials.
When reaching out to Robert Klara or pitching him ideas for articles or expert commentary opportunities, consider aligning with his areas of interest such as the evolving strategies in brand promotion and inclusive marketing campaigns. Additionally, given his interest in history-related topics related to brands and their impact on culture & society could also be appealing to him.
Keep in mind that he does not have a specific geographic focus but covers topics from a broad perspective. Therefore, it would be beneficial to provide insights into global trends or historical perspectives within the realms of branding and marketing when approaching him with pitches or content ideas.
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Why marketing chiefs are ascending to CEO—and joining boards.
How a Chinese expat put Chengdu in a jar and sent it to America.
The Google exec is fighting to rebuild advertiser trust and make sure the company stays ahead of the AI race.
A new Trump-branded sneaker drop would seem to indicate no.
Have Trump’s and Biden’s brands changed?
Never miss a beat: to ADWEEK for exclusive Cannes Lions coverage.
Leaders from Glossier Shopify Mastercard and more will take the stage at to share what strategies set them apart and how they incorporate the most valued emerging trends.
The brand took a risk, and the spokesperson is now one of advertising's most recognizable mascots.
Dr Pepper has been around since the 1880s, so why is it suddenly trendy?
Boeing isn't a consumer brand, but the flying public is treating it like one.
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