Robert Klara is a senior editor of brands at Adweek. He specializes in the evolution and impact of brands, with a focus on marketing, advertising, and consumer packaged goods, while also delving into themes of sports marketing and event technology. Robert's work has been featured in Smithsonian Magazine, Adweek, Yahoo Finance, Yahoo Sports, NewsBreak, and MSN.
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Robert Klara's articles primarily cover sales & marketing, culture & society, and entertainment themes with a focus on brands, marketing, advertising, inclusive marketing, and history. His coverage attributes include event coverage as well as opinion editorials.
When reaching out to Robert Klara or pitching him ideas for articles or expert commentary opportunities, consider aligning with his areas of interest such as the evolving strategies in brand promotion and inclusive marketing campaigns. Additionally, given his interest in history-related topics related to brands and their impact on culture & society could also be appealing to him.
Keep in mind that he does not have a specific geographic focus but covers topics from a broad perspective. Therefore, it would be beneficial to provide insights into global trends or historical perspectives within the realms of branding and marketing when approaching him with pitches or content ideas.
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By: Robert Klara
Kelce and Mummy talk modern parenting in an 8-minute short
Since debuting her podcast Not Gonna Lie in 2024, Kylie Kelce has hosted the likes of Hilary Duff, Jennifer Garner, the Backstreet Boys, and her husband, retired Philadelphia Eagles center Jason Kelce.
Customers vote on a special flavor to be introduced to stores next year
The luggage giant’s majority stake in Shay Mitchell’s brand comes as sales dipped 2.5% last year
By: Robert Klara
Discrimination over mental illness is a serious charge, especially when the accuser has died young and tragically.
The enterprise tech firm’s partnership with the popular club shows how legacy business marketers borrowing from consumer playbooks
Hassan joins the QSR after leaving McDonald’s in January 2025
Wendy’s CEO Bob Wright spelled them out before former McDonald’s marketer Hassan landed the job.
Experts weigh in on whether Neutrogena, Target, Good Good Golf and Callaway can make good with their customers after apologizing for gaffes last week
By: Robert Klara
“Manufacturing authenticity” will never capture the community’s $2.1 trillion in spending power
