Sam Anderson is an Intelligence Editor at various publications, focusing on marketing and advertising, business and economics, and the intersection of arts and entertainment. His work often explores themes such as advertising technology, programmatic advertising, and media strategies. Sam's insights and articles have been featured in notable outlets including The Inertia, Yahoo News, and The Conversation Australia + NZ.
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Sam Anderson’s coverage is heavily centered on marketing and advertising, with frequent attention to industry debates, campaign examples, and how platforms and formats are evolving. He seems most responsive to pitches tied to timely marketing shifts, campaign strategy, brand partnerships, and analysis of where the industry is heading.
He also regularly features interviews and Q&As, so sources with direct knowledge of notable campaigns, media buying, or platform changes may work well—especially when they can offer specific, current takeaways rather than broad commentary.
Sam appears to take a U.S.-focused view.
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KesselsKramer is dead, long live KesselsKramer!
By: Sam Anderson
Ad of the Day: Specsavers asks the rave generation to get their hearing checked
Seasoned thru-hiker Bernie Krausse just turned a serious, semi-developed cross-country bike route into a hike. He only needed four months to do it.
By: Sam Anderson
Consider Binface: The ‘binman’ shows how much political advertising has changed
By: Sam Anderson
Diageo: ‘Drastic Dave’ launches fresh $1bn cost-cutting program as sales fall 2%
By: Sam Anderson
AI disclosure laws arrive in the EU and California. What do they mean for marketers?
By: Sam Anderson
Hiking with your pet dog may make you feel safer in bear country—but a hiker's recent encounter and a new study prove that the numbers don't add up.
If the dam removal goes as planned, the Northern California waterway will be one of the longest free-flowing rivers in the U.S.
By: Sam Anderson
The most recent encounter is still under investigation, while the beavers in two prior attacks tested positive for rabies.
By: Sam Anderson
Flooding in 2021 destroyed Mount Rainier National Park’s “Big Tree Bridge,” severing hikers' access to the iconic old-growth attraction
