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Sam Anderson
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Sam Anderson

Intelligence Editor

AS SEEN ON
The Drum

Preston's Summary

Sam Anderson is the Intelligence Editor at Yahoo News. He specializes in marketing and advertising, sports business, and the intersection of media and public relations, often exploring themes such as earned and paid media, marketing technology, and the broadcasting industry. Sam's work has been featured in a variety of prominent outlets including iRunFar.com, the Philippine Canadian Inquirer, and The Conversation Australia + NZ.

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Geo Focus

Coverage Attributes:

Beta
Informative: 34 %
Opinion: 18 %
Interviews Q&as: 17 %
Data Driven: 10 %
Cites Data: 5 %

Themes Covered:

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Most Recent Topics:

  • Advertisements (Ads)
  • Advertising Campaigns (Ad Campaigns)
  • Advertising Technology (AdTech)
  • Earned Media
  • Media Relations
  • Owned Media
  • Paid Media
  • Marketing Technology (MarTech)

Pitching Insights

Sam Anderson’s coverage is heavily centered on marketing and advertising, with frequent attention to industry debates, campaign examples, and how platforms and formats are evolving. He seems most responsive to pitches tied to timely marketing shifts, campaign strategy, brand partnerships, and analysis of where the industry is heading.

He also regularly features interviews and Q&As, so sources with direct knowledge of notable campaigns, media buying, or platform changes may work well—especially when they can offer specific, current takeaways rather than broad commentary.

Sam appears to take a U.S.-focused view.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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