Sam Anderson is an Intelligence Editor at various publications, focusing on marketing and advertising, business and economics, and the intersection of arts and entertainment. His work often explores themes such as advertising technology, programmatic advertising, and media strategies. Sam's insights and articles have been featured in notable outlets including The Inertia, Yahoo News, and The Conversation Australia + NZ.
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Sam Anderson’s coverage is heavily centered on marketing and advertising, with frequent attention to industry debates, campaign examples, and how platforms and formats are evolving. He seems most responsive to pitches tied to timely marketing shifts, campaign strategy, brand partnerships, and analysis of where the industry is heading.
He also regularly features interviews and Q&As, so sources with direct knowledge of notable campaigns, media buying, or platform changes may work well—especially when they can offer specific, current takeaways rather than broad commentary.
Sam appears to take a U.S.-focused view.
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How the language of censorship became advertising’s latest trope
How do agencies keep the love alive?
By: Sam Anderson
Close Friends, weird writing & Swiftian strategy: cultural trends ad execs are loving
By: Sam Anderson
As answer engine optimization rises, traditional paid search is still growing (for now)
By: Sam Anderson
As new YouTuber fund launches, the financialization of the creator economy deepens
Think you know what makes a brand iconic? Gen Z disagrees
Ad of the Day: Prostate Utd asks football to rise above club differences
KesselsKramer is dead, long live KesselsKramer!
By: Sam Anderson
Ad of the Day: Specsavers asks the rave generation to get their hearing checked
Seasoned thru-hiker Bernie Krausse just turned a serious, semi-developed cross-country bike route into a hike. He only needed four months to do it.
