Jennifer Ortakales Dawkins

I visited both stores to compare how they've successfully captured Gen Z customers.

The Gateway is American Eagle's massive concept store that houses six of its brands.

I'm a millennial who visited Abercrombie to see firsthand why my generation is falling back in love with the b

Brands often price women's sweaters higher than men's. This has to do with costs like tariffs and discounts that factor into the retail price.

Macy's, Wayfair, and Stitch Fix have all recently announced layoffs in the retail sector.

Gap is chartering a reinvention alongside a new CEO, Richard Dickson, who came from Mattel after a successful makeover of the Barbie brand.

JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta.

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People on TikTok are sharing videos of their shopping trips at JCPenney Beauty, where they find popular brands like Elf and Pixi.

Here's a history of Allbirds and how it went from a buzzy sustainable footwear brand worn by tech bros and VCs to a company on the brink.