Jill Ettinger is a Co-founder and Editorial Director at The Ethos Co. She covers a wide range of topics including food and beverages, health and wellness, climate change, and beauty and fashion, often exploring the intersection of these themes in her work. Jill's insights and expertise have been featured in notable publications such as Green Queen Media, The Epoch Times, Yahoo News, and VegNews.
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By: Jill Ettinger
One service industry worker got advice on how to reuse or donate the “ungodly amount” of kids' menu crayons they throw away each week.
By: Jill Ettinger
Matt Damon and Gap want to give the world more fresh water. But a pair of Gap jeans takes 7,500 liters to make.
Olivia Rodrigo's Daisy Chain Fields revives the Lilith Fair idea with an all-women lineup. The case for why a single-gender festival still matters in 2026.
Companies are cutting sustainability managers and pushing back targets as newsrooms gut their climate desks. Can the planet survive the retreat?
Like to burn sage bundles? Also called smudging, it is sacred to Native Americans. For white people though, it's cultural appropriation.
Balenciaga is the first luxury house to formally sponsor Substack creators, and it comes just as brands have piled into the platform in record numbers.
A record cyclospora outbreak has sickened thousands through fresh produce. Because only humans carry the parasite, it exposes who really grows America's food.
By: Jill Ettinger
Joaquin Phoenix, the Mara sisters, and a handful of other A-listers are working to reframe the food system with a new nonprofit.
Reformation's IPO at an $890 million valuation, tests whether a brand built on "buy less" can satisfy markets that demand it sell more.
Sydney Sweeney's new Blueberry Syrn joins the celebrity Erewhon smoothie boom. But are these drinks actually healthy?
