Johanna Thomson is an experienced editor and copywriter who specializes in the national retail industry in the United Kingdom. With a keen eye for detail and a passion for writing engaging content, Johanna's articles for Independent Retail News cover a range of topics including new product launches, brand campaigns, exclusive partnerships, and industry trends.
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United Kingdom (National)
Johanna's coverage is heavily focused on product promotions, press releases, and private sector announcements within the food and beverage industry. She seems particularly interested in reporting on new product launches, branding initiatives, advertising campaigns, and partnerships.
Given this focus, she would likely be receptive to pitches related to exclusive insights into upcoming product launches or rebranding efforts by major companies in the food and beverage sector. Additionally, experts who can provide unique perspectives on successful marketing strategies or trends in consumer behavior could also capture her interest.
As Johanna’s geographic focus is national (United Kingdom), pitches should align with developments specific to this region.
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Print in Food-To-Go 10th May 2024 Ginsters new limited-edition BBQ Pulled Pork Slice uses 100% British Pulled Pork, cooked in a BBQ
Pladis has added Chilli Beef flavour to its Jacob’s Crinklys range. Tapping into the appeal of ‘Spicy’ and ‘Meaty’ flavours Jacob’s Crinklys Chilli Beef
Weetabix is celebrating the third year of its partnership with the FA with a football-themed on-pack promotion, supporting shoppers to reach their health goals with the opportunity to win a smart watch every day.
The launch comes following shifting market dynamics and consumer behaviours, which have seen low and no-alcohol products become the fastest-growing category in the on-trade sector in the last year, according to Neilson (NIQ) data.
The 'Outrageously Orange' advert is set in a prison, with Tango Orange smuggled inside by an inmate. Once discovered, the drink is confiscated and tested by the warden who discovers that the flavour of Tango Orange is so bold, that it compels even the strictest officials to start spontaneously dancing.
Print 14th May 2024 Jimmy's Iced Coffee is expanding its SlimCan range with a 250ml price marked pack format.
Imperial brings Embassy Signature Silver Edition back to the market with further improvements to help retailers cater for summer sales amongst adult
This summer, British Cycling is teaming up with new supporting partner Kettle Chips to encourage more families to get out on their bikes and experience
Epicurium has added five new lines from Proper in the form of the Properchips Chickpea Chips. Powered by chickpeas and available in three exotic flavours in both impulse and sharing sizes, they are vegan-friendly and contain under 150 calories per grab bag and under 100 calories per impulse bag, making them the perfect option for those looking for a healthy snack with flavour that's extra.
Thanks to their versatility, affordability and portability, ready-to-drink cocktails (RTDs) are enjoying continued success. Worth nearly £550m a year, it's the convenience sector that's driving growth, with sales volumes up by 30% during the last 12 months. Meanwhile, multiple retailers are seeing declining volumes over the same period, down by 12%.
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