Fibre: most of us know we should get more of it. But despite the clear need for fibre, suppliers struggled for a long time to get shoppers excited about it
Niamh Leonard-Bedwell is the fmcg editor at The Grocer. She oversees coverage of new product development across food and household brands, reporting on shopper trends, inflation, and marketing campaigns within the consumer packaged goods sector. Niamh has been featured in Birmingham Live and The Grocer, and her work often intersects with themes of health and wellness, as well as cultural trends related to food and beverages.
















