John Burn-Murdoch

Chief Data Reporter

AS SEEN ON

Preston's Summary

John Burn-Murdoch is a chief data reporter at the Financial Times. He writes the weekly Data Points column, where he employs statistics and graphics to explore critical issues such as the economy, climate change, and healthcare, with a focus on themes like digital transformation and employee wellbeing. John has been featured in ChannelNewsAsia, The Australian Financial Review, and other prominent publications.

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Geo Focus

Coverage Attributes:

Beta
Informative: 42 %
Promotional: 35 %
Data Driven: 5 %
Events: 5 %
Interviews Q&as: 5 %

Themes Covered:

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Most Recent Topics:

  • Emerging markets
  • Global Markets
  • International Finance
  • Customer Experience (CX) Technologies
  • Digitization
  • Internet of Behavior (IoB)

Pitching Insights

John Burn-Murdoch's articles predominantly focus on opinion editorials and data-driven analysis covering a wide range of topics such as world affairs, health, government & politics, and culture & society. His pieces often cite data to support his arguments.

Given the nature of his coverage, John would likely be interested in engaging with experts who can provide well-researched insights into social inequality, climate change, economy, politics or generative AI. He may particularly value sources that can contribute factual data or empirical evidence to support their perspectives.

As for reaching out to him with pitches or commentary contributions related to ongoing debates around these topics might be most successful if they offer unique angles supported by credible information and research.

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