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Jon Lafayette
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Jon Lafayette

Business Editor

AS SEEN ON
barrettmedia.com, TVREV

Preston's Summary

Jon Lafayette is a Business Editor at Broadcasting+Cable. He specializes in revenue-generating activities within the broadcasting industry, focusing on advertising, distribution, and the dynamics of executive intrigue and mergers and acquisitions. Jon's insights and expertise have been featured in outlets such as TV Technology, Yahoo News, Yahoo Sports, NextTV, and Yahoo Finance.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 45 %
Private Sector Announcements: 20 %
Cites Data: 14 %
Event Coverage: 10 %
Promotional Deal: 3 %

Themes Covered:

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Most Recent Topics:

  • Sports Disciplines
  • Live Shopping
  • Online Marketplaces

Pitching Insights

Jon Lafayette's articles primarily focus on content and publishing, particularly television, streaming, broadcasting, media companies, and TV shows. His coverage includes a significant amount of press releases and private sector announcements. Therefore, he would likely be interested in receiving pitches related to new developments within the television industry such as network deals or launches of new streaming services.

Given that Jon often cites data in his articles, providing concrete data-driven insights about trends in the television industry could make for compelling pitch angles. Additionally, given his interest in private sector announcements and press releases, PR professionals may find success by pitching exclusive company news or access to key executives for interviews relating to major moves within media companies or broadcasting networks.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

TVREV

Disney Brings More Ad Magic To CES

By: Jon Lafayette

Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.

TVREV

FREE DOWNLOAD: NEW TVREV Special Report:

“We exceeded our ads revenue target in Q4, which was an exciting milestone to get. We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” he said.

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