The 2026 Tour de France delivered exactly the kind of spectacle that makes cycling’s underlying business problem so frustrating: enormous audiences, huge emotional investment from fans and a sport…
Jonathan Rest is a Global News Reporter at SportBusiness. He specializes in covering various aspects of the sports industry, including international sports leagues, major league sports, and sports marketing, with a focus on competitive and professional sports. Jonathan's insights and analyses have been featured prominently in SportBusiness.














