Kaya Yurieff

Team Leader, Creator Economy

AS SEEN ON

Preston's Summary

Kaya Yurieff is a Team Leader in the Creator Economy at The Information. She specializes in topics related to retail, e-commerce, and technology, with a particular focus on TikTok, startups, and the evolving landscape of media and entertainment. Kaya's insights and analyses have been featured in Knowledia and The Information.

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Geo Focus

Coverage Attributes:

Beta
Press Release: 18 %
Cites Data: 13 %
Private Sector Announcements: 12 %
Event Coverage: 11 %
Government Announcement: 7 %

Themes Covered:

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Most Recent Topics:

  • Startups
  • Advertising Technology (AdTech)
  • Live Shopping
  • Software Development
  • Online Marketplaces

Pitching Insights

Kaya Yurieff's coverage focuses on the creator economy, startups, influencer marketing, and social media. Her articles often feature private sector announcements and expert commentary.

If you are reaching out to Kaya, consider offering insights or access to experts in the fields of content creation, digital marketing trends, entrepreneurship within the creator economy space as well as developments in social media platforms such as TikTok. Additionally, if your company is making significant announcements related to these areas or has unique data that could contribute to her reporting on business and sales & marketing topics within the context of content creation and influencer marketing, it may be worth pitching to her.

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