Funding for U.S. creator economy startups fell nearly 16% to $253.1 million during the September quarter compared to a year earlier, according to the latest update to The Information’s Creator Economy Database. Globally, funding for creator-related startups dropped about 20% to $415.8 million year over year.
Kaya Yurieff is a Team Leader in the Creator Economy at The Information. She specializes in topics related to retail, e-commerce, and technology, with a particular focus on TikTok, startups, and the evolving landscape of media and entertainment. Kaya's insights and analyses have been featured in Knowledia and The Information.