Funding for U.S. creator economy startups fell nearly 16% to $253.1 million during the September quarter compared to a year earlier, according to the latest update to The Information’s Creator Economy Database. Globally, funding for creator-related startups dropped about 20% to $415.8 million year over year.
Kaya Yurieff is a journalist and writer, currently working for CNN. She specializes in covering the creator economy and has written for publications such as The Information and Knowledia. With a focus on technology and social media platforms like TikTok, Kaya explores the intersection of digital culture and entrepreneurship.