Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
Kevin McCauley is the Editor-in-Chief at O'Dwyer's Public Relations News. He covers a diverse range of topics including business and economics, marketing and advertising, as well as travel and tourism, often focusing on the intersection of these fields with journalism and media. Kevin's insights and expertise have been featured in notable publications such as the US Army, Road & Track, and Jalopnik.




