Paul Holmes

With a blend of science and storytelling, Clorox and Ketchum took a functional product and found emotional resonance and cultural relevance.

As concerns over food inflation increase among politicians and consumers, companies in the sector need to demonstrate that they are working to solve the problem.

The public relations industry bears responsibility for some of the tactics now used to spread disinformation. But it is also showing how countries and companies can fight back.

The report reveals a function operating in a radically different and unpredictable era, marked by geopolitical volatility, rapid AI advancement, and declining institutional trust.

The best campaigns not only showcased the profession’s creative capabilities but also solved real business problems and delivered true impact.

Tonic will lead earned media, strategic communications and experiential campaigns for Subway Australia, extending a relationship that began in New Zealand in 2022.

The sale will return majority ownership of the Brazilian corporate communications firm to a management-led investor group.

The acquisition expands holding company's state government affairs network with entry into Florida.

Bob Brody writes that the most compelling opinion pieces combine personal storytelling with a clear point of view—and offers seven steps for helping clients tell stories that resonate.

The new office, located in Hunters Hill, Sydney, will serve Australian businesses looking to expand into India and the Middle East.