Kirti Jha is a Content Associate at LiveMint. She focuses on topics related to investing and personal finance, with a keen interest in the financial habits of Generation Z, borrowing, credit, and common money mistakes. Kirti's insights and expertise have been featured in LiveMint and ET Money.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Kirti Jha's articles predominantly cover personal finance and investment analysis, with a focus on explaining financial concepts and providing practical advice for individuals in India. Given this emphasis, Kirti would likely be interested in insights from financial experts who can offer practical tips or analysis related to personal finance management, investment strategies, tax regulations in India, credit card usage, home insurance matters specific to Indian consumers.
Given the diverse range of topics covered by Kirti such as investing, borrowing money online, income tax rules and credit cards limits among others; she is likely looking for sources who have expertise in these areas within the context of the Indian market. Any pitches should align with her national geographic focus on India.
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By: Kirti Jha
AMFI data shows Gold ETFs posted their first monthly outflow in 13 months in May. Profit booking and weaker fresh investments weighed on flows despite rising gold prices.
By: Kirti Jha
According to data released by the Association of Mutual Funds in India, ELSS funds recorded net outflows of ₹650 crore in May, marking the fifth consecutive month of redemptions this year. The category has witnessed net outflows in 13 of the past 14 months.
By: Kirti Jha
The RBI has revived the FCNR(B) swap window, a tool last used during the 2013 rupee crisis. Here's how the scheme works and whether it can attract fresh dollar inflows from NRIs.
By: Kirti Jha
The CBDT has identified six categories of cases that will be compulsorily selected for complete scrutiny during FY 2026-27.
By: Kirti Jha
Mobile data costs have fallen by more than 97% since 2014, while internet connections have crossed 105 crore, and broadband subscriptions are nearing the 100-crore mark.
By: Kirti Jha
Tax-loss harvesting can help mutual fund investors offset capital gains and improve post-tax returns.
FundsIndia analysis shows that missing just 15 trading days over 27 years would have cut a ₹ 2.84 crore corpus to ₹ 95 lakh.
By: Kirti Jha
Mid-caps delivered stronger long-term returns than large-caps over the past two decades. But the outperformance came with significantly longer and deeper drawdowns, highlighting a trade-off often missed in CAGR comparisons.
By: Kirti Jha
The Sensex has witnessed an average intra-year drawdown of 20% since 1980, yet nearly 80% of calendar years ended with positive returns.
By: Kirti Jha
The central government has warned that deepfakes and synthetic identities are increasingly being used to target digital verification systems. Banks and fintech firms have been asked to strengthen onboarding and fraud-detection frameworks.
