By: Adam Mogelonsky, Larry Mogelonsky
Sleep tourism may be a relatively new buzz term, but for hospitality it isn’t really anything novel; it’s an extension and more deliberate expansion of what hotels aim to achieve each and every night. After all, one of the hallmarks of guest satisfaction, and a core part of any hotelier’s duty of care, is whether or not the guest slept well. Knowing this principle, leading brands are engaged in an arms race of sorts to meet the increasing cultural appreciation and prioritization for sleep amenities. Often lost in this conversation, though, are independent hotels.