Laura McQuarrie

Beauty lovers are inviting eco-consciousness and playful experimentation into their beauty routines with products like Ashunta Sheriff Beauty's plant-based neon mascaras that can glow in the dark.

The rise of skincare applicators has been notable in the wake of the pandemic, as heightened hygiene awareness prompts people to seek efficient and sanitary ways to apply their skincare products.

Some conventional fragrance ingredients are disruptive to the body's systems but State of Change sets itself apart with fragrance formulas that are vegan and alcohol-free with microbiome-friendly ingredients.

SUPERKEEN makes nutritious, free-from crunchy baked cereals to support an anti-inflammatory lifestyle, and the brand was created after founder Caragh

Deinde's Purifying Whipped Cleanser is a pH-friendly product that gently clears facial skin of dirt and impurities, all while reinforcing the health of the skin barrier and interrupting the root cause of aging.

Hella Cocktail Co., a brand best known for its bitters and mixers, is venturing into the creation of ready-to-drink products with the launch of its Hella Margaritas line.

Dove Bond Strength is touted as Dove's most scientifically advanced hair care collection to date and it introduces four cutting-edge products with proprietary Bio-Protein Care technology and peptides.

Shortly after releasing a 29-piece UTSÅDD product collection for pets and their owners, IKEA is launching The Pet Shopping Network as a TikTok

The latest launch from LolaVie by Jennifer Anniston is a cleanly formulated Sculpting Paste that recalls a hair product used on set to create Rachel Green's signature look on the set of Friends. “We used a makeshift paste on set, and it would be the last thing we put in the hair,” Aniston told Harper's Bazaar, “We called it ‘dirtying the hair up’, so it’s not so soft and bouncy, and gives it some texture.”

Dryness, inflammation and hyperpigmentation are common skincare concerns and Good Condition addresses them with mindfully crafted face and body products, and safe, non-toxic, ethically sourced ingredients.