Lauren Mcnamara

Word of mouth continues to be the most impactful channel, according to new research from Are Media.The announcement:New research from Are Media, Australia’s leading omnichannel content company for women, reveals that the shopping journey has evolved and sped up, with many people now in a constant state of searching for – and sharing – information […]

Are Media has strengthened its content commerce business going into 2025.The announcement:Are Media, Australia’s leading omnichannel content company for women, today revealed a range of new initiatives to further expand its rapidly growing content commerce business. Announced at the company’s Ignite event in Sydney, the initiatives include the launch of live promo codes across Are […]

Are Media has announced a slate of new products, events, awards, and competitions for 2025, to support its leading magazine titles including ELLE, The Australian Women’s Weekly, and Gourmet Traveller, as well as its growing content commerce business.At its Ignite event in Sydney on Thursday afternoon, Are Media revealed the plans for the new year, […]

Less than a year after joining Schwartz Media, chief executive officer Ben Shepherd has resigned, and a new boss has been named.On Friday afternoon, the independent media company – which publishes The Monthly, the 7am podcast, The Saturday Paper, and Australian Foreign Affairs – announced editor-in-chief, Erik Jensen, will replace Shepherd in the CEO role.Shepherd […]

Trusted content brands matter now more than ever, and while Are Media plans to expand its content commerce business, the publisher’s chief executive officer, Jane Huxley, and director of sales, Andrew Cook, have stressed the importance of also maintaining quality journalism.At its annual Ignite event last week, Are Media – which publishes leading titles including […]

Omnicom Media Group (OMG) is reportedly in advanced talks to acquire Interpublic Group (IPG), which could see it become the world's largest advertising group.

VML has launched its last campaign for the Australian Defence Force, focusing on recruiting Navy submariners, marking the end of its six-year relationship.

With over 4,000 complaints this year, Ad Standards has heard it all. Today, it has revealed the ten most complained about ads of 2024.

At the start of this year we saw big tech entrench AI into their platforms and agencies took a collective deep breath. Google's Gemini integrated into search ads and powered functions like audience expansion for brands looking to build out their first party data lakes. Google execs at January's IAB conference assured us all that AI was just an enabler

A feature film version of beloved Australian animated series ‘Bluey’ will land in cinemas in 2027, thanks to a new deal between BBC Studios and Disney.