Lauren McNamara is a journalist based in Sydney, Australia. She has a focus on local news and her work can be found in publications such as Mumbrella and media.info. With a background in journalism from UTS, Lauren covers a range of topics including advertising, marketing, and public relations.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
Australia (National)
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Lauren’s coverage primarily focuses on local marketing, advertising, and public relations news in Australia with a specific emphasis on New South Wales and Sydney. Her articles often feature press releases and private sector announcements related to advertising campaigns, branding initiatives, and product promotions.
For effective outreach to Lauren McNamara, consider providing exclusive insights or behind-the-scenes details about new campaigns or branding strategies within the Australian market. Highlighting success stories of innovative marketing approaches or unique PR tactics could capture her interest as well.
Given her focus on local content & publishing alongside product promotions themes, pitching stories that align with these areas while featuring companies operating in Australia would likely resonate most effectively with Lauren.
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Omnicom Media Group (OMG) is reportedly in advanced talks to acquire Interpublic Group (IPG), which could see it become the world's largest advertising group.
VML has launched its last campaign for the Australian Defence Force, focusing on recruiting Navy submariners, marking the end of its six-year relationship.
With over 4,000 complaints this year, Ad Standards has heard it all. Today, it has revealed the ten most complained about ads of 2024.
At the start of this year we saw big tech entrench AI into their platforms and agencies took a collective deep breath. Google's Gemini integrated into search ads and powered functions like audience expansion for brands looking to build out their first party data lakes. Google execs at January's IAB conference assured us all that AI was just an enabler
By: Lauren McNamara
A feature film version of beloved Australian animated series ‘Bluey’ will land in cinemas in 2027, thanks to a new deal between BBC Studios and Disney.
After weeks of speculation, News Corp has confirmed the sale of Foxtel Group to UK-based sports streaming platform, DAZN.
As 2024 comes to an end, it is clear the out-of-home industry is leading the way in many areas of media innovation.
By: Lauren McNamara
The National Anti-Scam Centre has launched a new awareness campaign, hoping to make Australia a tougher target by arming people with the tools they need to stop fraudsters.
By: Lauren McNamara
Sequoia Financial Group's flagship brands, Sharecafe and Finance News Network, have unveiled a significant rebrand, including the launch of investor relations and financial marketing services.
By: Lauren McNamara
Founded by Emily Norton and Kaitlyn Pearce, The Music Soups has big ambitions to bring a fresh approach to music supervision for clients, with a focus on creativity.
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