Lauren Parker

With news headlines shouting doom and gloom in so many directions, is the National Retail Federation's record-breaking $1 trillion holiday forecast wishful thinking?

The funny thing about Bell, Book, and Candle is that it's a Christmas movie.

In the first of a monthly FitGrid x ATN benchmarking data dive, we analyze the red-hot Pilates modality and what's giving leaders in the field a leg up on member retention

In our monthly FitGrid x ATN benchmarking data dive, we tackle the HIIT modality and how winning studios are getting…

Tees and tanks might not be as lucrative as membership fees for gyms and studios, but the free advertising and community-building benefits of a well-run…

Yoga studios see a dramatic shift in April; fewer newcomers walk through the door, but the ones who do are far more likely to stay….

Spirit Northwest , a Pagan conference in its second year. I had two boxes of my books, materials for my workshop, my Witchiest outfit, and then

Knowing when, how, and where to expand a regional gym is always a challenge, but the right data can make the decision clearer.

Not just a perk, employee wellbeing is now a corporate business strategy, and it’s funneling new members into participating gyms.

In our monthly FitGrid x ATN benchmarking data dive, we tackle how the maturing Barre modality is evolving to attract new clientele. Barre has…