Jeff Fromm is a Contributor at Forbes. He specializes in themes related to travel and tourism, hospitality and leisure, and sports marketing, often exploring the intersections of innovation and sustainability within these areas. Jeff has been featured in notable outlets such as Media Industry Observer, Yahoo Finance, and The Wharton School.
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Jeff Fromm appears to predominantly cover business topics with a focus on consumer loyalty and the impact of Gen Z on various industries. His articles often cite data, indicating a preference for fact-based insights and trends.
If reaching out to Jeff, consider providing data-driven analyses or case studies related to consumer loyalty, particularly within the context of Gen Z's influence on business practices. Additionally, pitches that address how companies are adapting their strategies in response to changing consumer behaviors may align well with his coverage interests.
Given his coverage themes, experts who can offer unique perspectives or data-backed insights into customer experience management, generational marketing targeting Gen Z consumers, and sustainable business practices might capture Jeff's attention.
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New research suggests travelers have already moved AI into the mainstream of trip planning. Video unavailable
Burger King dethroned its most recognizable marketing monarch. Video unavailable
For many ultra-high-net-worth consumers , a private jet is a utility. Video unavailable
Ko Olina Beach Club, Hawaii Consumers rarely separate product, people and brand experience as neatly as companies do.
LinkedIn released new research on Gen Z at work. The study suggests that AI-generated content requires a trusted human voice to ensure credibility.
Vidante World is trying to "break the rules" around luxury and theme park. They are creating space and a more unhurried experience for guests who want to experience luxury.
By: Jeff Fromm
Jeff Fromm, Contributor Sports have always given people something to talk about. Increasingly, they also give people something harder to find: a reason to gather, participate and feel part of something larger than themselves.
JP Morgan Chase has a long-term commitment to the US Open. Their belief is this helps create emotional connections to their most loyal fans.
Abby Gilbertson, Chief Growth Officer The fitness industry's post-pandemic recovery has not been evenly distributed.
CorePower is seeing rapid growth in their yoga studio footprint. The strategy is built around making yoga more inclusive.
