Jeff Fromm is a Contributor at Forbes. He specializes in marketing and advertising, with a focus on themes such as employee retention, workplace culture, and the impact of AI on human resources. Jeff is featured in various publications including Media Industry Observer, Yahoo Finance, and The Wharton School.
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Jeff Fromm appears to predominantly cover business topics with a focus on consumer loyalty and the impact of Gen Z on various industries. His articles often cite data, indicating a preference for fact-based insights and trends.
If reaching out to Jeff, consider providing data-driven analyses or case studies related to consumer loyalty, particularly within the context of Gen Z's influence on business practices. Additionally, pitches that address how companies are adapting their strategies in response to changing consumer behaviors may align well with his coverage interests.
Given his coverage themes, experts who can offer unique perspectives or data-backed insights into customer experience management, generational marketing targeting Gen Z consumers, and sustainable business practices might capture Jeff's attention.
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Telus loyalty lead, Jacob PulliaTelus In many categories, loyalty has become shorthand for points. Spend more, earn more.
AI can help patients and optometrists create a better patient experience.
By: Jeff Fromm
GERMANY - 2026/05/08: In this photo illustration, the logo of eyewear company EssilorLuxottica S.A. is displayed on a smartphone in front of abstract
ROME, ITALY - DECEMBER 17: A dish of Carbonara pasta cooked by Italian chef Giuseppe Bello is seen during dinner at Saltimbocca restaurant, on December 17, 2025 in Rome, Italy.
OpenTable aims to increase loyalty through the creation of Gold Tables at super exclusive restaurants.
The traditional travel planning funnel is rapidly evolving due to artificial intelligence and a shift towards experience-led journeys. Hilton's CMO, Mark Weinstein, notes AI is creating a new ecosystem where brands must market to both humans and AI agents. While AI offers efficiency, it risks reducing travel decisions to mere rational variables like price, overlooking crucial emotional and trust-based factors. In this new landscape, brand trust and loyalty become even more paramount, as consumers still seek confidence for significant travel investments. The focus now often begins with securing unique experiences, with hotels supporting these plans. Brands must adapt their strategies to ensure their value is understood by both people and machines, recognizing that they no longer control the initial discovery path. This future demands greater clarity, trust, and emotional relevance from brands.
Hilton is reimagining its approach so consumers get more inspiration from AI. With the rise of experience-led travel, Hilton CMO Mark Weinstein believes loyalty is crucial.
FIFA and event led travel is in full swing as consumers book their favorite artist or team as the new tip of the travel spear.
Travel AI is not the only thing impacting changing consumer travel trends. Understanding some of the constants will help brands think about strategy through a new lens.
Airport chaos is being eliminated with new terminals and new lounges that give consumers affordable luxury.
