Lauren Sams is a fashion editor for The Australian Financial Review, specializing in local fashion trends and industry news. With a keen eye for style and a passion for uncovering unique stories, Lauren's articles explore the intersection of fashion, culture, and business, providing readers with insights into the Australian fashion scene and its impact on society.
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Australia (National)
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Lauren Sams' articles predominantly focus on beauty and fashion, with a local (Australia) perspective. She tends to include expert commentary, reviews, and how-to guides in her coverage. When reaching out to her, consider providing insights from experts in the beauty and fashion industry or offering product reviews relevant to Australian consumers.
Given the local focus of Lauren's work, pitches should relate specifically to the Australian market within the beauty and fashion industries. Additionally, highlighting unique trends or products originating from Australia could be particularly effective when pitching ideas for potential coverage by Lauren.
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By: Lauren Sams
Our fashion editor swore off shopping for 12 months. She hasn’t been perfect, but she’s made progress.
By: Lauren Sams, Carrie Lafrenz
For 10 years, the retail rivals have faced off. One is the clear winner, but the other is still opening stores and has the weight of LVMH behind it.
From a ring smuggled out of Cuba to an heirloom bracelet kept on a tool rack, six creative Australians tell us about the pieces they treasure the most.
Why choose just one piece to wear when you have multiple favourites? Follow these simple guidelines to avoid looking like a gypsy.
By: Lauren Sams
Renae Trimble, CEO of Accor Asia Pacific, leans on her teen sport habit to kickstart her morning (but you won’t catch her at the buffet).
By: Lauren Sams
When funding was pulled for the 28-year-old event last week, the industry was shocked. Now, it’s rallying.
Some Australian designers are looking to keep their fashion production home-grown but are finding it may be a dying craft.
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