By: Lauren Sams
Jenny Nakkan was days away from announcing a commercial partnership with Australian Fashion Week when its funding was pulled by New York-based IMG in November
Lauren Sams is a fashion editor at The Australian Financial Review and homeheaven. She specializes in beauty and fashion, lifestyle, and health and wellness, often exploring the intersections of these themes within the context of Australian culture and family life. Lauren's work has been featured in prominent publications, including The Australian Financial Review and homeheaven.
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Australia (National)
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Lauren Sams' articles predominantly focus on beauty and fashion, with a local (Australia) perspective. She tends to include expert commentary, reviews, and how-to guides in her coverage. When reaching out to her, consider providing insights from experts in the beauty and fashion industry or offering product reviews relevant to Australian consumers.
Given the local focus of Lauren's work, pitches should relate specifically to the Australian market within the beauty and fashion industries. Additionally, highlighting unique trends or products originating from Australia could be particularly effective when pitching ideas for potential coverage by Lauren.
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