Layla Ilchi

Senior Reporter, Men's & Accessories

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WWD

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Geo Focus

Coverage Attributes:

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Press Release: 29 %

Private Sector Announcements: 21 %

Exclusive: 13 %

Promotional Deal: 12 %

Event Coverage: 7 %

Themes Covered:

Not enough data

Most Recent Topics:

Apparel Design
Fashion Industry
Jewellery
Luxury Goods
Store Management
Consumer Behavior Analytics
Retail Analytics
Retail Customer Data

Pitching Insights

Layla Ilchi's coverage primarily focuses on the beauty and fashion industry, with a significant emphasis on press releases, private sector announcements, and promotional deals. If you are looking to pitch to her, consider offering newsworthy press releases or exclusive details about collaborations within the fashion and jewelry industries.

Given Layla's focus on covering promotional deals and private sector announcements in the beauty and fashion space, she would likely be interested in pitches related to product launches, brand partnerships, or retail strategies within these industries.

It is important to note that Layla concentrates more on domestic brands rather than international ones. Therefore, when pitching ideas for coverage it might be best to emphasize local relevance or tie-ins with American markets.

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