By: Kim Bhasin, Lily Meier
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Lily Meier is an Editorial Assistant and Junior Reporter for The Messenger, with a focus on national news in the United States. Her work has also been featured in the Cigalah Group. Lily covers a wide range of topics including business, finance, technology, and current events.
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United States (National)
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Lily's coverage is primarily focused on business-related topics with a keen interest in human resources & employment, product promotions, and sales & marketing. She often cites data and covers private sector announcements.
If you are pitching to Lily Meier, ensure that the topic aligns closely with her areas of focus such as significant developments within businesses, impactful changes in employment policies or practices, notable product launches or promotional campaigns by companies. Additionally, she may be interested in data-driven stories related to the business world.
Given her national focus on the United States and her emphasis on retail and airlines topics among others, consider tailoring your pitches accordingly.
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