For Big Tobacco, the ideal user of one of its nicotine pouches is an older ex-smoker who indulges in the tiny packets to get their daily dose of the stimulant.
Andrea Felsted is a consumer, retail, and luxury writer at Bloomberg Opinion. With a focus on the retail industry, Andrea provides insights and analysis on various topics including consumer trends, company performance, and market dynamics. Her work has been featured in Bloomberg News, The Australian Financial Review, and other prominent publications.