Liz Dominguez

These are just a few examples of consumer goods companies that have taken a foundation-first approach to agentic orchestration, building out the infrastructure that can support scalability in the future.

The experience aims to help consumers move more quickly from product discovery to checkout directly within conversations with AI agents.

Learn who will develop the company's global strategy for AI, data and analytics.

He will help enable faster decision-making through consumer-centric and AI-enabled capabilities.

Apparel company Digital Brands Group is implementing a suite of AI tools that will help boost e-commerce performance and bolster brand protection.

Learn how consumers can use the chat-style tool to get product recommendations for their gift-giving occasions.

There's an increased expectation around convenience, social visibility, digital agility and direct brand interaction, according to the company.

The company has in place guardrails and strategies for each of these, underpinned by its new One Hershey operating model.

Teams working in this space will look at the potential of quantum computing and new breakthroughs in neuroscience, skin biology and human physiology.

CEO Rick Dierker said the $325 million deal reflects a high-performance brand that is "uniquely positioned in the digital and social media marketing environment."