Monica Watrous is the Managing Editor at Nosh. She specializes in food and beverages, consumer packaged goods, and retail, with a focus on diet and nutrition, CPG design, and marketing technology. Monica's insights and expertise have been featured in prominent publications such as Food Business News, Baking & Snack International, and BevNET.com.
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Monica Watrous predominantly covers the food and beverage industry, with a focus on private sector announcements and press releases. She would likely be interested in pitches related to new product launches, innovative marketing strategies within the food and beverage space, investment news within this sector, or entrepreneurship stories tied to these industries.
Given Monica's focus on private sector announcements and press releases, she may be particularly receptive to pitches that include unique data insights or access to exclusive information about upcoming products or trends in the food and beverage industry.
It is important for sources reaching out to her to keep their pitch concise while highlighting how their content aligns with Monica’s themes of interest.
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By: Monica Watrous
positive nutrition platform , according to executives of the Boulder, Colo.-based business.
The Better Butchers, a Canadian maker of plant-based meat alternatives, has signed a letter of intent to be acquired by Health Logic Interactive, a dormant public company, in a proposed reverse takeover transaction. The deal would effectively take The Better Butchers public on the Canadian Securities Exchange.
By: Monica Watrous
Kettle & Fire today announced a leadership transition as part of a broader push to scale the bone broth brand into a significantly larger wellness platform – one increasingly backed by operational infrastructure, investor alignment and adjacent-category ambitions.
The Israeli startup today announced the launch of Perfecta Premium Plant-Based Meat, a line of products using a proprietary process designed to mimic the complex textures of traditional animal protein. The product range spans whole-cut formats replicating steak and chicken breast and extruded formats such as salmon, white fish and hamburger patties.
It's a daunting leap: Five years after debuting online, and with a store footprint that so far only includes about 500 Target doors, Opopop is in the midst of attempting to make its biggest retail push to date, opening last month in 3,000 Walmart locations across the country.
The company's extension into the cracker aisle has unleashed a barnload of possibilities – all because it had to retool its manufacturing operation to meet the requirements of the new product.
To support that ambition, the New York-based startup, which focuses on high-end Ibérico pork from Spain, raised $4 million from existing investor
Factory Holdings announced this week a strategic investment in Patti's Good Life, a soul food brand founded by singer and actress Patti LaBelle. Lafayette Square and Innovate Capital also participated in the financing round to accelerate the company's growth in the family meals category.
The six-year-old brand markets an assortment of superfood spreads and snacks featuring chia seeds and dates. Its products are available nationwide at Whole Foods Market, Sprouts Farmers Market, Target, Walmart, Costco and more.
The longtime consumer products marketer launched Standing Tall earlier this year with a line of roasted soybean snacks designed to support women's health through midlife and beyond. But Bradley sees the product as more than just another high-protein snack.
