Serena Haththotuwa

Digital Editor

AS SEEN ON

Preston's Summary

Serena Haththotuwa is a Digital Editor for HR Grapevine, with her work also appearing in Business Leader. She covers a wide range of topics related to human resources, including workplace trends, employee management, organizational strategies, and legal issues. Serena's articles provide insights and analysis for HR professionals and business leaders seeking to navigate the ever-changing landscape of the modern workplace.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Cites Data: 30 %
Government Announcement: 15 %
Expert Commentary: 13 %
Press Release: 13 %
Exclusive: 6 %

Themes Covered:

Most Recent Topics:

  • Workplace dynamics
  • Employee well-being
  • Corporate responsibility
  • Diversity and inclusion
  • Leadership
  • Employee misconduct

Pitching Insights

Serena's coverage leans heavily towards human resources and employment topics, often citing data and expert commentary. She appears to be particularly interested in workplace issues, employee behavior, remote work, HR practices, and automation within the business sphere.

Given her emphasis on citing data and seeking expert commentary, Serena would likely value pitches that provide access to new or underreported datasets related to workplace trends or insights from industry professionals with unique perspectives on key HR challenges.

She seems open to covering a wide range of global workforce-related topics without a specific geographic focus. If you have compelling research findings about emerging workplace trends or if you can offer expert analysis related to HR practices and their impact on employees' behaviors, these would likely resonate with her audience.

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