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Serena Haththotuwa
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Serena Haththotuwa

Senior Reporter

AS SEEN ON
futureweek.com

Preston's Summary

Serena Haththotuwa is a Senior Reporter at Business Leader. She focuses on themes such as marketing and advertising, artificial intelligence, and technology, with a particular interest in career pathing, professional training and development, and upskilling. Serena's insights and expertise have been featured in Business Leader and HR Grapevine.

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Geo Focus

United Kingdom (National)

Coverage Attributes:

Beta
Informative: 40 %
Data Driven: 23 %
Interviews Q&as: 14 %
Opinion: 10 %
Events: 6 %

Themes Covered:

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Most Recent Topics:

  • AI Platforms
  • Generative AI
  • Marketing Technology (MarTech)
  • Search Engine Marketing (SEM)
  • Advertising Technology (AdTech)
  • Programmatic Advertising
  • Advertisements (Ads)

Pitching Insights

Serena's coverage leans heavily towards human resources and employment topics, often citing data and expert commentary. She appears to be particularly interested in workplace issues, employee behavior, remote work, HR practices, and automation within the business sphere.

Given her emphasis on citing data and seeking expert commentary, Serena would likely value pitches that provide access to new or underreported datasets related to workplace trends or insights from industry professionals with unique perspectives on key HR challenges.

She seems open to covering a wide range of global workforce-related topics without a specific geographic focus. If you have compelling research findings about emerging workplace trends or if you can offer expert analysis related to HR practices and their impact on employees' behaviors, these would likely resonate with her audience.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

What's the Biggest AI Theme at Cannes Lions 2026?

What's the Biggest AI Theme at Cannes Lions 2026?

By: Serena Haththotuwa

FutureWeek hit the Croisette at Cannes Lions to put one question to the people shaping the future of media, marketing, and advertising: “What is the biggest AI theme you're seeing at this year's Cannes?”

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