Danny Goodwin

Wil Reynolds says rankings alone fall short as AI exposes zombie content and weak signals that don’t build trust or drive revenue.

As discovery shifts from traditional search, brands must package knowledge so AI can read, verify, and rank it.

AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.

After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.

Study of 55,000 webpages finds AI-written content surged after ChatGPT and now accounts for about half of sampled articles.

Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.

AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.

As AI answers simple search queries, Google says you need richer human perspectives AI summaries can’t replace.

Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.