Danny Goodwin is a Managing Editor at Search Engine Land and SMX. He specializes in topics related to SEO, PPC, digital marketing, and the intersection of technology and marketing, with a keen focus on AI, machine learning, and cybersecurity. Danny's insights and expertise have been featured in MarTech, Harro Community, NewsBreak, MSN, and Search Engine Land.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
Not enough data
Danny's coverage revolves around the content & publishing industry, with a focus on SEO and PPC. He often cites data and press releases to support his articles.
If you're looking to pitch Danny, consider providing him with exclusive access to new data or research in the SEO and PPC space, as well as insights into emerging trends in these areas. Additionally, he appears open to news about significant changes within major players like Google, Microsoft Bing, OpenAI, or Yandex.
Since no specific geographic focus is mentioned for Danny Goodwin's coverage area, pitches related to global developments in the content & publishing industry would likely be of interest.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now.
Two analyses found ChatGPT’s hidden search systems can change its sources, making citation tracking harder than answers suggest.
By: Danny Goodwin
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.
Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.
By: Danny Goodwin
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Required search changes could affect how comparison sites, travel platforms and shopping services appear across high-value queries.
By: Danny Goodwin
U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.
By: Danny Goodwin
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
