Danny Goodwin is a Managing Editor at Search Engine Land and SMX. He specializes in topics related to SEO, PPC, digital marketing, and the intersection of technology and marketing, with a keen focus on AI, machine learning, and cybersecurity. Danny's insights and expertise have been featured in MarTech, Harro Community, NewsBreak, MSN, and Search Engine Land.
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Danny's coverage revolves around the content & publishing industry, with a focus on SEO and PPC. He often cites data and press releases to support his articles.
If you're looking to pitch Danny, consider providing him with exclusive access to new data or research in the SEO and PPC space, as well as insights into emerging trends in these areas. Additionally, he appears open to news about significant changes within major players like Google, Microsoft Bing, OpenAI, or Yandex.
Since no specific geographic focus is mentioned for Danny Goodwin's coverage area, pitches related to global developments in the content & publishing industry would likely be of interest.
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Atlas will retire less than a year after launch as OpenAI shifts AI browsing and task automation into its desktop app.
By: Danny Goodwin
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Required search changes could affect how comparison sites, travel platforms and shopping services appear across high-value queries.
By: Danny Goodwin
U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.
By: Danny Goodwin
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
By: Danny Goodwin
Google has 21 days to amend part of its lawsuit after the court found its SearchGuard allegations were not sufficiently supported.
Yelp will feed real-time local data into ChatGPT, including reviews, photos and quote requests, with branded links back to its platform.
More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences.
The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.
