Danny Goodwin is a Managing Editor at Search Engine Land and SMX. He specializes in topics related to SEO, PPC, digital marketing, and the intersection of technology and marketing, with a keen focus on AI, machine learning, and cybersecurity. Danny's insights and expertise have been featured in MarTech, Harro Community, NewsBreak, MSN, and Search Engine Land.
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Danny's coverage revolves around the content & publishing industry, with a focus on SEO and PPC. He often cites data and press releases to support his articles.
If you're looking to pitch Danny, consider providing him with exclusive access to new data or research in the SEO and PPC space, as well as insights into emerging trends in these areas. Additionally, he appears open to news about significant changes within major players like Google, Microsoft Bing, OpenAI, or Yandex.
Since no specific geographic focus is mentioned for Danny Goodwin's coverage area, pitches related to global developments in the content & publishing industry would likely be of interest.
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Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.
Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.
By: Danny Goodwin
The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns.
By: Danny Goodwin
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
By: Danny Goodwin
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
By: Danny Goodwin
Reddit's share of ChatGPT Search citations fell from 3.83% to an average of 0.52% between Aug. 14 and Aug. 17. Promptwatch says.
By: Danny Goodwin
A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources.
Nearly 60% of Gemini's local citations point to business websites, but recommendations can change dramatically when using identical searches.
By: Danny Goodwin
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
By: Danny Goodwin
Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
