Lucy Shelley is a Multimedia Editor for Campaign Asia, Performance Marketing World, and Campaign US. With a focus on marketing and advertising, Lucy covers a wide range of topics including industry trends, campaign analysis, and digital marketing strategies. Her work has also been featured in PRWeek and Campaign (UK).
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Lucy Shelley's coverage is focused on sales and marketing, digital marketing, advertising, social media, e-commerce, and technology. She often includes press releases and cites data in her articles. Her interest in the performance of specific campaigns suggests she may be open to pitches that offer insights into successful or innovative marketing strategies.
Given Lucy's focus on seasonal topics and government announcements related to sales & marketing, contributing perspectives around trends impacting these areas could enhance your pitch. Furthermore, providing actionable insights based on credible data would likely capture her attention as well.
Considering Lucy's wide-ranging topics covered under sales & marketing themes such as content & publishing and product promotions can provide a broader scope for pitching ideas aligned with her interests.
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Kalifa departs after two years with the company.
Jon King and Sophie Wooller will leave at the end of January.
Campaign's editorial team discuss whether 2024's AI hype lived up to expectations.
What does adland think of the Omnicom-IPG merger?
Storer is the latest in senior leadership hires under Zaid Al-Qassab and Jo Bacon.
Agencies from IPG, Publicis and Accenture Song are competing for different markets.
In this episode of The Campaign Podcast, Campaign UK editor Maisie McCabe interviews David Droga, founder of Droga5 and chief executive of Accenture Song.
By: Lucy Shelley
Debbie Weinstein has been promoted from managing director UK and Ireland.
Final pitch was between Iris Worldwide, IPG Mediabrands and Publicis.
Campaign's editorial team gathers in the studio to return a verdict on the past 12 months.
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