Lucy Shelley is a Multimedia Editor for Campaign Asia, Performance Marketing World, and Campaign US. With a focus on marketing and advertising, Lucy covers a wide range of topics including industry trends, campaign analysis, and digital marketing strategies. Her work has also been featured in PRWeek and Campaign (UK).
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Lucy Shelley's coverage is focused on sales and marketing, digital marketing, advertising, social media, e-commerce, and technology. She often includes press releases and cites data in her articles. Her interest in the performance of specific campaigns suggests she may be open to pitches that offer insights into successful or innovative marketing strategies.
Given Lucy's focus on seasonal topics and government announcements related to sales & marketing, contributing perspectives around trends impacting these areas could enhance your pitch. Furthermore, providing actionable insights based on credible data would likely capture her attention as well.
Considering Lucy's wide-ranging topics covered under sales & marketing themes such as content & publishing and product promotions can provide a broader scope for pitching ideas aligned with her interests.
This information evolves through artificial intelligence and human feedback. Improve this profile .
Arthur Sadoun at Campaign Live on how you sell creativity
Former Olympic rower has been EMEA president for the past 10 years.
Campaign's editorial team discusses the difference between agencies enforcing culture or letting it grow organically.
Brett Marchand will be interim group chief executive. by Lucy Shelley To continue enjoying this article, please sign in.
By: Lucy Shelley
Pitches for the account took place last week. by Lucy Shelley To continue enjoying this article, please sign in.
Born Social is the incumbent on the account.
By: Lucy Shelley
Three-fifths (59%) of viewers don't mind watching ads on YouTube if it supports their favourite creator.
The immersive AR retail experience allows users to interact digitally with the brands and their products.
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
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