Lucy Shelley is a Multimedia Editor at various leading publications. She specializes in business and economics, with a strong focus on marketing and advertising, as well as cultural themes, retail, and retail technology. Lucy's insights and analyses have been featured in Campaign Canada, PRWeek, Campaign US, Campaign Asia, Global Advertising News, Campaign (UK), MM+M, Campaign India, and Performance Marketing World.
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Lucy Shelley's coverage is focused on sales and marketing, digital marketing, advertising, social media, e-commerce, and technology. She often includes press releases and cites data in her articles. Her interest in the performance of specific campaigns suggests she may be open to pitches that offer insights into successful or innovative marketing strategies.
Given Lucy's focus on seasonal topics and government announcements related to sales & marketing, contributing perspectives around trends impacting these areas could enhance your pitch. Furthermore, providing actionable insights based on credible data would likely capture her attention as well.
Considering Lucy's wide-ranging topics covered under sales & marketing themes such as content & publishing and product promotions can provide a broader scope for pitching ideas aligned with her interests.
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By: Lucy Shelley
Veganuary campaign is first for the brand by St Luke's.
Campaign's editorial team discusses what adland should give up and take up in 2025.
Facebook chief Mark Zuckerberg's decision to move to a community-based moderation system leaves marketers questioning whether they can, or should, trust Meta.
By: Lucy Shelley
Campaign for the plant-based food brand was created by Buzzman.
Dube takes the role following Derya Matras’ promotion to EMEA chief.
By: Lucy Shelley
This bonus episode of The Campaign Podcast features industry leaders giving their predictions for 2025.
Campaign's editorial team invites Nik Wheatley on to the podcast to discuss the impact of adland's London bubble, and how it can be popped.
Creative leader moves from Bartle Bogle Hegarty London.
Calling was the incumbent in the five-way pitch.
Six international categories have opened for the first time.
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