Maria Haubrich

A personalized marketing approach is not a big revelation. You already know that tailoring your marketing strategy to your customers' preferences leads to better results. It's practically Marketing 101 at this point. Nothing changes for the brands whose effective holiday campaign centers around emails.

Women entrepreneurs everywhere are balancing the demands of business ownership with family life, showcasing resilience, adaptability, and the courage to pursue their dreams without sacrificing personal priorities. These journeys challenge the traditional notion of “having it all” and instead highlight a redefined vision of success, empowering aspiring and current entrepreneurs to find a balance that works for them.

Recent hurricanes in the southeastern states have brought a wave of devastation to homeowners and businesses alike. Not only have livelihoods been put at risk, many are finding that insurance gaps are leaving them without the support they need to get back up and running. This reality has business owners across the country asking, “Am I covered?”

Imagine a world where your sales team's productivity takes off with the power of a single tool. In this in-depth guide, top CEOs and Customer Success leaders share how the right sales enablement tools can streamline processes, sharpen strategy, and drive results. Explore expert insights and proven strategies to transform your team's efficiency and help you achieve measurable business growth.

Building a business isn't just about ticking off tasks like developing a business plan or securing funding—it's about cultivating a mindset that can withstand and adapt to the inevitable challenges.

Gen Z is no longer sitting at the kid's table. This (still young) generation is now a flourishing consumer force, and they're spending money this holiday season—lots of it.

Losing top talent can be especially tragic for small businesses. When high-performing employees walk out the door, they take their skills, knowledge, and network with them. As a result, their exit affects innovation, morale, and future potential.

Holiday shopping, winter weather and other seasonal considerations can significantly alter how small businesses operate for multiple months a year. Determining how those changes might impact your business and the steps you should take to ensure you are protected from potential disruptions could be the difference between having a successful end of the year and not.

For 25 years, Joe ran a successful courtroom consulting business, providing tech support for lawyers. He built the company while raising his young family and even battling cancer for ten years. He'd never really thought about selling it. Most of the time, like most small business owners, he was just trying to get through the day and meet clients' needs—trial attorneys are a demanding group.

We're in the thick of the holiday season, and for small business owners like me, it's the busiest—and most rewarding—time of the year. As a fine jewelry designer in New York City, I've spent over a decade crafting made-to-order pieces for couples and individuals seeking something timeless and personal. This time of year is particularly crucial for my business, as November through February marks the peak engagement season for couples in the U.S.