Marty Swant

As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant's own marketing department.

In a vice-like antitrust bind, Google and the U.S. Justice Department are preparing to present closing arguments in the ad tech antitrust case

After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court.

In an attempt to show AI has created a more competitive search industry, Google is trying to get OpenAI, Perplexity AI, and Microsoft's strategies to defend its own.

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies.

One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots.

Omnicom's plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make — and benefit from — larger AI investments.

There's been a lot of speculation about Acxiom's potential role in Omnicom's acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome.

Google's Project Mariner and other AI agents could change how publishers, advertisers, and e-commerce deal with bots — for better and for worse.

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