Marty Swant is a Senior Reporter at Digiday, specializing in marketing and technology. With a background in journalism from Forbes, Adweek, AP, and ALdotcom, Marty covers the latest trends and developments in the industry, providing insights and analysis on AI, advertising, and the intersection of technology and marketing.
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Marty Swant's coverage predominantly focuses on AI-related topics, particularly generative AI and its applications in various industries. His articles often cite data or refer to government announcements, indicating a reliance on factual information and official statements.
To effectively reach out to Marty, consider providing newsworthy updates about advancements or breakthroughs in the field of generative AI. Additionally, pitches related to the use of AI in advertising and its impact on content creation may align with his areas of interest.
Given his focus on legal policy regulation and privacy & cybersecurity within the context of technology, offering insights into evolving regulations concerning AI and privacy policies could also capture Marty's attention.
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By: Marty Swant
A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems.
By: Marty Swant
Following Adalytics' new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn't and what advertisers are paying for.
From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise.
By: Marty Swant
From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address.
Perplexity's plans for competing in the ad space are becoming a bit less puzzling.
By: Marty Swant
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
Tennis fans shouldn't be surprised to see IBM's Watson bringing even more AI commentary to the 2024 US Open. It's been a partner with the tournament so long, it could be playing doubles.
The $1.8 million campaign, paid for by the Washington Secretary of State’s office, goes beyond boosting voter turnout to explain the mail-in voting and how the process is safe, secure and transparent.
By: Marty Swant
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email.
By: Marty Swant
Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals.
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