Trishla Ostwal

YouTube long-form, niche expertise, third-party press–creators are figuring out what AI trusts and brands are rewriting their budgets accordingly

Two days into the job, Lidiane Jones tells ADWEEK where she wants to take IAS– from AI chatbots to M&A.

The exec behind OpenAI's ad push will become a part-time advisor following a prolonged recovery from chronic illness

OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion.

The deal adds AI-monitoring capability to Tracksuit’s existing business of surveying consumer sentiment for brands including Unilever and Pfizer.

Trishla Ostwal Brand tracking startup Tracksuit has acquired Hall, a Sydney based startup that measures how brands appear in responses from AI assistants, the company announced on Monday.

Social media platforms remain at the forefront of the problem

The $1.3 billion startup named the former Braze and McCann exec to the newly created role

Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer

Signals are mounting of Google's eroding position The future of brands gets decided here.