Matthew Parsons

When exploring digital advertising, how people watch, listen, read and shop online has become more fluid in recent

Having restructured and centralized his team at L+R Hotels , group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.

Several travel companies are exploring the future of voice technology, covering customer service and business operations through to real-time translation and conversational booking.

But following OpenAI’s launch of “ChatGPT apps,” predict that AI search platforms will soon be able to display hotels' real-time availability and rates.

Following OpenAI's launch of “ChatGPT apps,” experts predict that AI search platforms will soon be able to display hotels' real-time availability and rates.

As AI compresses the path to purchase, travel brands are expanding commerce media to capture high-intent demand.

AI can improve efficiency in travel, but rising costs are complicating the value equation.

Short-term rental platforms are reviving subscription models as hosts seek lower distribution costs and more control over bookings.

The platform is designed to help travel brands identify intent and demand signals earlier, then leverage Accenture’s agentic framework to execute campaigns.

Hotel brands are touting AI as a competitive advantage, but long-term differentiation may hinge on data, execution speed and control over distribution.