Gen Z consumers, despite growing up as digital natives, shop in stores about as much as their Baby Boomer grandparents, according to a survey by the International Council of Shopping Centers.
Melissa Repko is a Retail Reporter at CNBC. She specializes in areas such as retail, e-commerce, and the intersection of beauty and fashion within the business landscape, often covering major topics like Walmart, Bed Bath & Beyond, and social issues affecting the market. Melissa's work has been featured in various outlets including NBC News, Telemundo, and KPRC.