By: Mike Duff
A study by Adobe found companies actively are pursuing a core transformation with enterprise commerce, through which they aim to refine their abilities to deliver scalable, AI-powered and personalized shopping experiences.


Mike Duff is the European Editor at Car and Driver. He focuses on a variety of themes including retail, e-commerce, and consumer behavior analytics, often exploring the intersection of automotive interests with business and economics. Mike's insights and expertise are featured in numerous publications, including Autocar, Road & Track, and Yahoo News.
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United States (National)


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Mike Duff's coverage prominently features product promotions, automotive industry updates, and sales & marketing insights. He regularly cites data and press releases to inform his articles. Given this focus, he is likely to be interested in pitches related to new products or innovations in the automotive industry.
Pitches should highlight unique aspects of the products or developments being promoted as well as any relevant data that can support the significance of these advancements. If reaching out with a retail-related topic, ensure it has a strong tie-in with product promotion or sales trends.
As Mike does not have a specified geographic focus, pitches should center around global industry trends rather than location-specific events unless they have broader relevance.
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