Melita Kiely is an Editor at The Spirits Business and The Drinks Business. She specializes in the food and beverages sector, focusing on beverage production, drinks and spirits, and packaged beverages. Melita's insights and expertise in consumer packaged goods have made her a prominent voice in the industry.
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Melita Kiely's coverage primarily focuses on the spirits and alcohol industry, with a particular emphasis on product launches, sales figures, and industry trends. Her articles often include press releases and private sector announcements.
Given her focus on the business aspects of the spirits industry, Melita may be receptive to pitches related to new product launches, marketing strategies in the alcohol space, or exclusive data insights about sales performance within the industry.
It's important for potential sources pitching to Melita to provide concrete data or valuable insights into market trends and consumer behavior within the spirits and alcohol sector. These can help strengthen pitches aimed at securing coverage in her publications.
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Tennessee’s Company Distilling is building its reputation, and its reach, carefully and organically, as CEO Cassie Halley reveals.
Despite an uptick in UK venues serving alcohol-free ‘spirits’, improvements are needed for better back-bar visibility and floor execution.
What does it take to be a leading spirits buyer? We connected with some of the industry's brightest talents to learn more.
While the spirits industry as a whole has been experiencing turbulence in recent years, ready-to-drink (RTD) expressions are a bright spot.
Alexandre Gabriel, owner and master blender of Maison Ferrand, goes into detail about renaming his global brand Planteray Rum.
Brown-Forman’s Jack Daniel’s Tennessee Apple broke through the million-case sales mark for the first time in 2025.
The deadline for The Spirits Business Awards is this month – here’s everything you need to know about why, and how, you should enter.
By: Melita Kiely
Matthew Benny, of Creamy Creation, discusses misconceptions, trends and growth drivers in the cream liqueur category.
Publisher Union Press has launched The Spirits Business Store, an e-commerce site to purchase spirits, apéritifs and more.
There is just one day left to enter The Spirits Business Awards before the closing deadline tomorrow (Friday 26 June).
