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Misty White Sidell
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Misty White Sidell

wwd

AS SEEN ON
The New York Times, New Zealand Herald

Preston's Summary

Misty White Sidell is a Senior Reporter at Women's Wear Daily. She specializes in beauty and fashion, apparel, and retail, with a keen focus on the latest trends and developments in New York City. Misty’s insights and reporting have been featured in prominent publications including Yahoo News, The New York Times, New York Magazine, and Yahoo Finance.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 36 %
Private Sector Announcements: 21 %
Event Coverage: 14 %
Promotional Deal: 14 %
Seasonal: 3 %

Themes Covered:

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Most Recent Topics:

  • Fashion Industry
  • Luxury Goods
  • Apparel Design
  • Beauty Industry
  • Perfume & Fragrance

Pitching Insights

Misty White Sidell's coverage is heavily focused on the beauty and fashion industry, with a significant emphasis on press releases and private sector announcements. Given this focus, she may be most interested in receiving pitches related to new product launches, brand collaborations, or other exclusive events within the beauty and fashion space.

Her interest in resort collections specifically for 2024 suggests that she would likely respond well to pitches related to upcoming trends in resort wear or insights from designers about their creative processes for these collections.

Considering her coverage attributes, it's evident that Misty prefers content that highlights promotional deals and event coverages. Therefore, PR professionals looking to reach out should tailor their pitches accordingly by emphasizing exclusivity and promotions around new product launches or events within the beauty and fashion industry.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

The Straits Times

Singapore-born reality TV star Lynn Ban dies at 51

Singapore-born reality TV star Lynn Ban dies at 51

By: Misty White Sidell, Aimee Ortiz

Lynn Ban, a celebrity jewellery designer from Singapore and a star of Netflix's reality series Bling Empire: New York (2023), died at age 51 on Jan 20, just weeks after she had emergency surgery for a brain bleed following a skiing accident in December.

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