By: Muhammad Ashraf, Muhammad Irfan
This paper focuses on the perspectives of passengers who were railway users and how railways as a service can be uplifted with technological advancements through the introduction of information and communication technologies (ICTs). For this purpose, a questionnaire was designed comprised of six sections related to information on socio-economic-demographics, travel, station facilities, train facilities, customer care, and familiarity with and benefits of ICTs. A total of 800 respondents were recruited on trains and in railway stations to collect data through a random sampling technique. Data were analyzed through descriptive statistics, factor analysis, bivariate correlation analysis, and ordered logistic regression analysis. The three hypotheses tested showed that (i) there is a correlation between socio-demographic factors, train frequency, and satisfaction levels, (ii) satisfaction with station and train facilities and customer care impacts users' travel likelihood with the train service, and (iii) users' familiarity with perceived benefits of ICTs influences passengers' travel likelihood with the train service. The results indicate that the users' satisfaction with attributes of station facilities, train facilities, and customer care and perceptions about ICTs significantly influences their travel frequency with the train service. This study is useful for multiple stakeholders, especially for railway management authorities, to provide inclusive services to passengers and to plan for future transportation, which should be well-equipped with ICTs, well-integrated with other transport modes, and well-connected with optimum stops.