While geofencing is not new, more traditional retailers are perfecting it to stay competitive with online retail giants like Amazon. New geofencing techniques have been adopted to power in-store navigation and provide other pivotal benefits for brick-and-mortar stores that continue to adapt to the digital-first retail industry landscape.
Nick Pipitone is a Staff Writer at Lancaster Farming. He covers a diverse range of themes including construction and real estate, energy and mining, and architecture and planning, with a particular focus on environmental issues such as climate change and ESG. Nick's work has been featured in prominent publications including AORN and Propmodo.