Nicola Appleton is a journalist writing for Tom's Guide, specializing in sleep and wellness topics. With a focus on providing practical advice and product recommendations, Nicola's articles aim to help readers improve their sleep quality and overall well-being.
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Nicola Appleton's articles predominantly focus on deals and promotions in the sleep industry, with a significant portion dedicated to mattress reviews and how-to guides related to improving sleep quality. If you are involved in marketing or have expertise related to new products, sales, or promotions within the sleep industry, your insights could be valuable for her coverage.
Since Nicola often covers promotional deals and product reviews within the house & home category, an effective approach would be to provide information about exclusive discounts or unique features of sleep-related products that align with her coverage themes. Sharing insights into emerging trends or consumer behavior related to sleep products may also catch her attention.
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By: Nicola Appleton
There's 35% off Nolah's top-rated mattress for lower back pain Lower back pain is a common disruptor of my sleep.
How to tell if you have Obstructive Sleep Apnea, plus what to do next
By: Nicola Appleton
There's $1,193 worth of savings when you buy Helix's top mattress for side sleepers in new Black Friday sale
A mattress editor's tips for how to buy a mattress online in the Black Friday sales and get it right, first time
By: Nicola Appleton
A huge Black Friday sale means savings of up to $775 when you buy Helix's top mattress for side sleepers
By: Nicola Appleton
I'm a sleep editor — here's my 5 pro tips to buying a new mattress in the Black Friday sales
By: Nicola Appleton
Saatva, Helix, and Beautyrest mattresses all have some great Black Friday-level discounts for Cyber Weekend
By: Nicola Appleton
The Saatva Classic will take your sleep from zero to hero — act fast though because this Cyber Monday sale ends soon
By: Nicola Appleton
Falling asleep fast shouldn't be your end goal — a sleep doctor explains why
By: Nicola Appleton
Save up to $658 on Saatva's top mattress for back pain — that's better than Black Friday
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